WHO I AM
Elaine Ashburn
914.263.5423 • elaine.ashburn@gmail.com • elaineashburn.com
Just like in the fairy tales of yore, I’ve made a career for myself by spinning straw into gold. I’ve taken on unwanted, unappreciated and unloved projects and transformed them into something fresh, creative and unexpected.
WHAT I DO
ACD – Art
Integrated Marketing Communications • Print • TV • Digital • CRM
An award-winning Associate Creative Director with a longstanding reputation for conceptual thinking and creative problem solving. Expert at developing strategy and tactics that leverage the combined power of online and offline.
· Hands-on creative manager
· Successful contributor to new business development; pitching new clients and gaining additional revenue from existing account base
· Expert-level in Adobe Creative Suite with competencies in After Effects, Premiere and iMovie Pro. Knowledge of HTML and CSS
AWARDS I'VE WON 
Seven John Caples Finalist Awards (various clients)
Two Gold John Caples Awards for British Airways and AT&T B2B
Two Silver John Caples Awards for American Express
Gold Echo Award for New York Botanical Gardens
WHERE I'VE WORKED
Consultant, Associate Creative Director                                                 February 2018–Present
Havas Health & You, Patients and Purpose, McCann Health UK, H4B Chelsea, Hybrid Advertising & Marketing, Fliktrax​​​​​​​, Clubhouse Studios
Saatchi & Saatchi, New York, NY                                                             2014–February 2018
Associate Creative Director
Supervisory and hands-on responsibilities for Mead Johnson Enfamil, GSK Theraflu and Lamisil brands to deliver TV, print, CRM and online initiatives.
· Partnered with national and global cross-functional teams to deliver cohesive brand messaging
· Launched Enspire, the premium Enfamil brand, in a global initiative across the following channels: print, CRM and web. Worked with Mead Johnson’s IA/UX team to develop wireframes & prototypes
· Created all TV, print, pre-roll and CRM initiatives for Enfagrow Toddler. Developed the current TV spot with the highest recall of any Enfagrow spot to date
· Developed multiple series of ‘Solutions’ videos for the Enfa Global brand
· Was responsible for Theraflu product launches for Eastern Europe, Canada (NeoCitran) and UK (Beechams) markets, delivering TV campaigns and sizzle videos
· Created global Lamisil branding efforts for television and outdoor markets
Consultant, Associate Creative Director                                                                    2012–2014
Havas, New York NY (2013) Consultant: ACD working on Aubagio; Genzyme’s (Sanofi) MS drug. Created 2014 advertising campaign and all support pieces for in-office and events.
JWT, New York, NY (2012) Consultant: ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA).
KBS+P, New York, NY                                                                                                 2010–2012
Sr. AD, Group Supervisor

Hands-on creative manager working on BMW, NetJets, Optimum Business and Capital One Bank.
· Created a :60 TV spot for Optimum Business (“In The Dark”) that consistently drew double-digit
phone inquiries
· Developed brand-awareness advertising for NetJets, Capital One Bank, BMW, and Optimum Business
· Created a 17-touch CRM program for the adherence stream of Humira, employing direct mail, email and web
SCUDERIA O2, New York, NY                                                                                2006–2009
Creative Director
Creative director and hands-on contributor. Led, supported, and motivated creative staff. Helped win new business and managed client relationships. Clients include Pearson Education, Virgin Atlantic Airways, Univision, First National Bank of Omaha, Casio, Sun Trust, and Green Levittown.
· Created broadcast and digital campaign for FNBODirect that increased deposits to $1B
· Launched the Virgin Atlantic American Express Card from Bank of America with an invitation-only event and signage throughout JFK airport
SAATCHI HEALTHCARE                                                                                       2006–2007
Consultant

Supervisor and hands-on producer of creative work for an A-list of pharmaceutical clients.
· Sanofi-aventis: Orchestrated global launch of Acomplia/Zimulti (Rimonabant) a cholesterol-and-diabetes treatment for weight loss. Managed relationship marketing for Nasacort.
· Led comprehensive program for Acomplia/Zimulti that included direct-to-physician and direct-to-client (DTP & DTC) via print, direct mail, email, web and online testimonial webisodes shot by Albert Maysles.
· Created print, direct-mail and html-email campaigns for Nasacort.
· Takeda: Built awareness for Amitiza via DTP & DTC ads (both TV-and-print).
DRAFT/FCB, New York, NY                                                                               2003–2006
Associate Creative Director

Brought on board to solidify and grow the Bank of America (BOA) credit-card account. Built market share for BOA’s national credit card initiatives. Supervised art directors and copywriters.
EARLIER EXPERIENCE                                                                       
Grey, Clarion and Ogilvy
HOW I LEARNED IT ALL
UX Design, AGI, Boston, MA.
Advertising Design, New York City College of Technology; A.A.S.
School of Visual Arts, New York, NY; Professional classes and coursework for B.F.A.
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