WHO I AM
Elaine Ashburn
914.263.5423 • elaine.ashburn@gmail.com • elaineashburn.com (portfolio password: elainehealth)
914.263.5423 • elaine.ashburn@gmail.com • elaineashburn.com (portfolio password: elainehealth)
WHAT I DO
Advertising Creative Director with a flair for Transformative Ideas and AI-driven Innovation
Award-winning Advertising Creative Director who excels at developing big-idea conceptual campaigns that break through the noise across all platforms. I have a longstanding reputation for transforming challenging projects into successful, integrated brand experiences. My expertise spans healthcare, luxury, and experiential work. As an early adopter of AI technologies, I’m passionate about leveraging the latest advancements to elevate creative strategy and execution.
MY RELEVANT EXPERIENCE
Creative Director
Scuderia02 | 2006–2009
• Led creative strategy and execution for a wide range of branding, advertising, and digital initiatives for clients such as Virgin Atlantic Airways, Pearson Education, and First National Bank of Omaha.
• Launched the Virgin Atlantic American Express Card with an invitation-only event and signage throughout JFK airport.
• Drove a campaign for FNBODirect that increased deposits to $1B.
• Managed and mentored creative teams to deliver cross-channel marketing campaigns, including broadcast, print, and digital.
Scuderia02 | 2006–2009
• Led creative strategy and execution for a wide range of branding, advertising, and digital initiatives for clients such as Virgin Atlantic Airways, Pearson Education, and First National Bank of Omaha.
• Launched the Virgin Atlantic American Express Card with an invitation-only event and signage throughout JFK airport.
• Drove a campaign for FNBODirect that increased deposits to $1B.
• Managed and mentored creative teams to deliver cross-channel marketing campaigns, including broadcast, print, and digital.
Group Art Supervisor (Functioning as Associate Creative Director)
FCB Health, New York | 2019–2024
Supervisory and hands-on responsibilities from ideation through execution on the following brands:
•AbbVie Women’s Health: Played a key role in winning the business for Oriahnn and led all creative development through launch in June 2020. Supported ongoing brand initiatives for Orilissa, including tactical presentations and patient support programs.
• Novartis MS: Led the development of patient support offerings for MAYZENT and KESIMPTA, encompassing social, digital, and CRM.
• Paxlovid: Directed unbranded initiatives, managing the creative from ideation through execution.Z
• Zolgensma: Managed global and U.S. advertising initiatives for gene therapy for children and young adults with SMA, securing U.S. business.
• Fintepla: Created branded social content and unbranded initiatives for LGS and Duvet syndromes.
• Rilzabrutinib: Led unbranded HCP and DTC work since winning the business in 2023 for this pre-FDA approval treatment for ITP.
• Disappearing Doctors: Developed the look and feel for a series of social posts as part of an awareness campaign highlighting the increasing rate of physician suicides. Helped drive attention to this important mental health crisis through impactful design and messaging.
• Managed multi-disciplinary teams and developed digital and social content for a variety of healthcare brands.
FCB Health, New York | 2019–2024
Supervisory and hands-on responsibilities from ideation through execution on the following brands:
•AbbVie Women’s Health: Played a key role in winning the business for Oriahnn and led all creative development through launch in June 2020. Supported ongoing brand initiatives for Orilissa, including tactical presentations and patient support programs.
• Novartis MS: Led the development of patient support offerings for MAYZENT and KESIMPTA, encompassing social, digital, and CRM.
• Paxlovid: Directed unbranded initiatives, managing the creative from ideation through execution.Z
• Zolgensma: Managed global and U.S. advertising initiatives for gene therapy for children and young adults with SMA, securing U.S. business.
• Fintepla: Created branded social content and unbranded initiatives for LGS and Duvet syndromes.
• Rilzabrutinib: Led unbranded HCP and DTC work since winning the business in 2023 for this pre-FDA approval treatment for ITP.
• Disappearing Doctors: Developed the look and feel for a series of social posts as part of an awareness campaign highlighting the increasing rate of physician suicides. Helped drive attention to this important mental health crisis through impactful design and messaging.
• Managed multi-disciplinary teams and developed digital and social content for a variety of healthcare brands.
Associate Creative Director
Saatchi & Saatchi, New York | 2014–2018
• Led cross-channel marketing initiatives, including TV, print, CRM, and digital campaigns, for Enfamil, Theraflu, and Lamisil brands.
• Spearheaded the global launch of Enspire, the premium Enfamil brand, across print, CRM, and digital platforms.
• Collaborated with national and global teams to deliver cohesive, integrated campaigns for Enfagrow Toddler and Theraflu product launches in Eastern Europe, Canada (NeoCitron), and the UK (Beechams).
• Oversaw all creative for Enfa Global’s Solutions video series and global branding efforts for Lamisil, including TV and out-of-home campaigns.
Saatchi & Saatchi, New York | 2014–2018
• Led cross-channel marketing initiatives, including TV, print, CRM, and digital campaigns, for Enfamil, Theraflu, and Lamisil brands.
• Spearheaded the global launch of Enspire, the premium Enfamil brand, across print, CRM, and digital platforms.
• Collaborated with national and global teams to deliver cohesive, integrated campaigns for Enfagrow Toddler and Theraflu product launches in Eastern Europe, Canada (NeoCitron), and the UK (Beechams).
• Oversaw all creative for Enfa Global’s Solutions video series and global branding efforts for Lamisil, including TV and out-of-home campaigns.
Associate Creative Director (Freelance)
Various Agencies | 2012–2013, 2024
• Publicis CoLab (July 2024–September 2024) Consultant: ACD working on Women’s Health and Oxbryta (a treatment for Sickle Cell Disease)
• Havas, New York NY (2013) Consultant: ACD working on Aubagio; Sanofi Genzyme’s MS drug. Created 2014 advertising campaign and all support pieces for in-office and events.
• JWT, New York, NY (2012) Consultant: ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA).
Various Agencies | 2012–2013, 2024
• Publicis CoLab (July 2024–September 2024) Consultant: ACD working on Women’s Health and Oxbryta (a treatment for Sickle Cell Disease)
• Havas, New York NY (2013) Consultant: ACD working on Aubagio; Sanofi Genzyme’s MS drug. Created 2014 advertising campaign and all support pieces for in-office and events.
• JWT, New York, NY (2012) Consultant: ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA).
Senior Art Director / Group Supervisor
KBS+P | 2010–2012
• Led creative for clients such as BMW, NetJets, Capital One Bank, and Optimum Business.
• Created a 60-second TV spot for Optimum Business, resulting in double-digit inquiries, and developed CRM programs for major brands.
KBS+P | 2010–2012
• Led creative for clients such as BMW, NetJets, Capital One Bank, and Optimum Business.
• Created a 60-second TV spot for Optimum Business, resulting in double-digit inquiries, and developed CRM programs for major brands.
MY KEY SKILLS
• Creative Direction & Strategy
• AI-Driven Design Solutions
• Digital & Experiential Campaigns
• Branding & Visual Identity
• Team Leadership & Collaboration
• Adobe Creative Suite, Figma, Keynote
• Luxury Brands, Financial Services, CPG & Healthcare Expertise
MY EDUCATION & CERTIFICATIONS
• New York City College of Technology, A.A.S. Advertising Design
• School of Visual Arts, New York, NY – Professional coursework
• MidJourney, DALL-E 2, DALL-E 3, ChatGTP and Figma Certifications, Udemy
• Sketch Certification, The Noble Desktop
• UX Design, AGI, Boston, MA