WHO I AM
Elaine Ashburn
914.263.5423 • elaine.ashburn@gmail.com • elaineashburn.com
914.263.5423 • elaine.ashburn@gmail.com • elaineashburn.com
Just like in the fairy tales of yore, I've built a distinguished career by turning straw into gold. I excel in tackling difficult projects and transforming them into fresh, creative, and unexpected successes.
WHAT I DO
ACD – Art
Integrated Marketing Communications • Healthcare• Print • TV • Digital • CRM
Integrated Marketing Communications • Healthcare• Print • TV • Digital • CRM
An award-winning Associate Creative Director with a longstanding reputation for conceptual thinking and creative problem solving. Expert in developing integrated solutions across multiple platforms and disciplines. Collaborated with the top minds in the business to create campaigns for Fortune 500 companies and emerging brands.
· Hands-on creative manager
· Successful contributor to new business development; pitching new clients and gaining additional revenue from existing account base
· Expert-level in Adobe Creative Suite, MidJourney, Dall-e 2 and Dall-e 3, with competencies in Sketch, After Effects, Premiere and iMovie Pro. Working knowledge of current digital technologies (HTML, CSS, Figma).
· Hands-on creative manager
· Successful contributor to new business development; pitching new clients and gaining additional revenue from existing account base
· Expert-level in Adobe Creative Suite, MidJourney, Dall-e 2 and Dall-e 3, with competencies in Sketch, After Effects, Premiere and iMovie Pro. Working knowledge of current digital technologies (HTML, CSS, Figma).
AWARDS I'VE WON
Seven Caples Finalist Awards (various clients)
Two Gold Caples Awards for British Airways and AT&T B2B
Two Silver Caples Awards for American Express
Gold Echo Award for New York Botanical Gardens
Two Gold Caples Awards for British Airways and AT&T B2B
Two Silver Caples Awards for American Express
Gold Echo Award for New York Botanical Gardens
WHERE I'VE WORKED
FCB Health November 2019-June 2024
Group Art Supervisor
Supervisory and hands-on responsibilities from ideation through execution on the following brands:
Group Art Supervisor
Supervisory and hands-on responsibilities from ideation through execution on the following brands:
AbbVie Women's Health: Orilissa and Oriahnn. Developed brand initiatives, incremental business pitches, tactical presentations, online and offline offerings and patient support programs. Launched Oriahnn PSP in June, 2020.
Novartis MS: Patient Support offerings for MAYZENT (from launch) and KESIMPTA.
Disappearing Doctors: Ideation and look and feel for ongoing social posts
Paxlovid: Unbranded initiatives
Zolgensma: (gene therapy for children and young adults with SMA) Global and U.S. advertising initiatives (including win of U.S. business)
Rilzabrutinib: All unbranded work for both HCP and DTC since winning the business (May 2023). The drug is still pre-FDA approval and is used to treat ITP (immune thrombocytopenia)
Novartis MS: Patient Support offerings for MAYZENT (from launch) and KESIMPTA.
Disappearing Doctors: Ideation and look and feel for ongoing social posts
Paxlovid: Unbranded initiatives
Zolgensma: (gene therapy for children and young adults with SMA) Global and U.S. advertising initiatives (including win of U.S. business)
Rilzabrutinib: All unbranded work for both HCP and DTC since winning the business (May 2023). The drug is still pre-FDA approval and is used to treat ITP (immune thrombocytopenia)
Consultant, Associate Creative Director February 2018–November 2019
Havas Health & You, Patients and Purpose, H4B Chelsea, Hybrid Advertising & Marketing, FCB Health, Area 23, Neon, The BGB Group, The Kinetix Group, Fliktrax, Clubhouse Studios, Tocaya Shop
Havas Health & You, Patients and Purpose, H4B Chelsea, Hybrid Advertising & Marketing, FCB Health, Area 23, Neon, The BGB Group, The Kinetix Group, Fliktrax, Clubhouse Studios, Tocaya Shop
Saatchi & Saatchi, New York, NY 2014–February 2018
Associate Creative Director
Supervisory and hands-on responsibilities for Mead Johnson Enfamil, GSK Theraflu and Lamisil brands to deliver TV, print, CRM and online initiatives.
Associate Creative Director
Supervisory and hands-on responsibilities for Mead Johnson Enfamil, GSK Theraflu and Lamisil brands to deliver TV, print, CRM and online initiatives.
· Partnered with national and global cross-functional teams to deliver cohesive brand messaging
· Launched Enspire, the premium Enfamil brand, in a global initiative across the following channels: print, CRM and web. Worked with Mead Johnson’s IA/UX team to develop wireframes & prototypes
· Created all TV, print, pre-roll and CRM initiatives for Enfagrow Toddler. Developed the current TV spot with the highest recall of any Enfagrow spot to date
· Developed multiple series of ‘Solutions’ videos for the Enfa Global brand
· Was responsible for Theraflu product launches for Eastern Europe, Canada (NeoCitran) and UK (Beechams) markets, delivering TV campaigns and sizzle videos
· Created global Lamisil branding efforts for television and outdoor markets
· Launched Enspire, the premium Enfamil brand, in a global initiative across the following channels: print, CRM and web. Worked with Mead Johnson’s IA/UX team to develop wireframes & prototypes
· Created all TV, print, pre-roll and CRM initiatives for Enfagrow Toddler. Developed the current TV spot with the highest recall of any Enfagrow spot to date
· Developed multiple series of ‘Solutions’ videos for the Enfa Global brand
· Was responsible for Theraflu product launches for Eastern Europe, Canada (NeoCitran) and UK (Beechams) markets, delivering TV campaigns and sizzle videos
· Created global Lamisil branding efforts for television and outdoor markets
Consultant, Associate Creative Director 2012–2014
Havas, New York NY (2013) Consultant: ACD working on Aubagio; Genzyme’s (Sanofi) MS drug. Created 2014 advertising campaign and all support pieces for in-office and events.
JWT, New York, NY (2012) Consultant: ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA).
Havas, New York NY (2013) Consultant: ACD working on Aubagio; Genzyme’s (Sanofi) MS drug. Created 2014 advertising campaign and all support pieces for in-office and events.
JWT, New York, NY (2012) Consultant: ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA).
KBS+P, New York, NY 2010–2012
Sr. AD, Group Supervisor
Hands-on creative manager working on BMW, NetJets, Optimum Business and Capital One Bank.
· Created a :60 TV spot for Optimum Business (“In The Dark”) that consistently drew double-digit
phone inquiries
· Developed brand-awareness advertising for NetJets, Capital One Bank, BMW, and Optimum Business
· Created a 17-touch CRM program for the adherence stream of Humira, employing direct mail, email and web
Sr. AD, Group Supervisor
Hands-on creative manager working on BMW, NetJets, Optimum Business and Capital One Bank.
· Created a :60 TV spot for Optimum Business (“In The Dark”) that consistently drew double-digit
phone inquiries
· Developed brand-awareness advertising for NetJets, Capital One Bank, BMW, and Optimum Business
· Created a 17-touch CRM program for the adherence stream of Humira, employing direct mail, email and web
SCUDERIA O2, New York, NY 2006–2009
Creative Director
Creative Director
Creative director and hands-on contributor. Led, supported, and motivated creative staff. Helped win new business and managed client relationships. Clients include Pearson Education, Virgin Atlantic Airways, Univision, First National Bank of Omaha, Casio, Sun Trust, and Green Levittown.
· Created broadcast and digital campaign for FNBODirect that increased deposits to $1B
· Launched the Virgin Atlantic American Express Card from Bank of America with an invitation-only event and signage throughout JFK airport
· Created broadcast and digital campaign for FNBODirect that increased deposits to $1B
· Launched the Virgin Atlantic American Express Card from Bank of America with an invitation-only event and signage throughout JFK airport
SAATCHI HEALTHCARE (Glowworm) 2006–2007
Consultant
Supervisor and hands-on producer of creative work for an A-list of pharmaceutical clients.
· Sanofi-aventis: Orchestrated global launch of Acomplia/Zimulti (Rimonabant) a cholesterol-and-diabetes treatment for weight loss. Managed relationship marketing for Nasacort.
· Led comprehensive program for Acomplia/Zimulti that included direct-to-physician and direct-to-client (DTP & DTC) via print, direct mail, email, web and online testimonial webisodes shot by Albert Maysles.
· Created print, direct-mail and html-email campaigns for Nasacort.
· Takeda: Built awareness for Amitiza via DTP & DTC ads (both TV-and-print).
Consultant
Supervisor and hands-on producer of creative work for an A-list of pharmaceutical clients.
· Sanofi-aventis: Orchestrated global launch of Acomplia/Zimulti (Rimonabant) a cholesterol-and-diabetes treatment for weight loss. Managed relationship marketing for Nasacort.
· Led comprehensive program for Acomplia/Zimulti that included direct-to-physician and direct-to-client (DTP & DTC) via print, direct mail, email, web and online testimonial webisodes shot by Albert Maysles.
· Created print, direct-mail and html-email campaigns for Nasacort.
· Takeda: Built awareness for Amitiza via DTP & DTC ads (both TV-and-print).
DRAFT/FCB, New York, NY 2003–2006
Associate Creative Director
Brought on board to solidify and grow the Bank of America (BOA) credit-card account. Built market share for BOA’s national credit card initiatives. Supervised art directors and copywriters.
Associate Creative Director
Brought on board to solidify and grow the Bank of America (BOA) credit-card account. Built market share for BOA’s national credit card initiatives. Supervised art directors and copywriters.
HOW I LEARNED IT ALL
MidJourney , Dall-e 2, Dall-e 3, Leonardo, Udemy Certifications
Sketch, The Noble Desktop, NYC, NY
UX Design, AGI, Boston, MA.
Advertising Design, New York City College of Technology; A.A.S.
School of Visual Arts, New York, NY; Professional classes and coursework for B.F.A.
Sketch, The Noble Desktop, NYC, NY
UX Design, AGI, Boston, MA.
Advertising Design, New York City College of Technology; A.A.S.
School of Visual Arts, New York, NY; Professional classes and coursework for B.F.A.